About
We report on pipeline, not impressions.
Emporia is an independent digital marketing agency. We work with a small number of clients at a time, because the work that produces results is not the work that scales across fifty accounts.
How we got here
The agency started because too many marketing teams were being handed reports that nobody could reconcile with revenue. Impressions were up, rankings were up, and the pipeline was flat.
So we built the practice around measurement first. Before we run a campaign we fix how it is counted, and before we publish a dashboard we check it against the invoices. It makes the first month slower and every month after it faster.
We are deliberately small. Every client works directly with the people doing the work, and we turn down engagements where we do not think we can move the number that matters.
How we work
Evidence before spend
We hold budget flat until the measurement is trustworthy. Scaling an unmeasured channel is guessing with a bigger number.
Fewer, better pages
We have removed more content than we have published for several clients, and their traffic went up. Volume is not a strategy.
Numbers that reconcile
If a figure in our reporting cannot be traced to your CRM or your accounts, we treat that as a defect and fix it.
Say the difficult thing
If a channel is not working, you will hear it from us on the monthly call rather than discovering it two quarters later.
Want to see whether we can help?
Tell us what you are trying to move. If we are not the right fit we will say so.