Paid Media
Google, Meta and LinkedIn budgets managed against cost per qualified lead — not impressions, not clicks.
The approach
Paid media is the fastest way to learn what your market responds to, and the fastest way to waste money if the measurement is wrong. We instrument the funnel first, then spend.
Budget follows evidence. We hold spend flat until cost per qualified lead is stable, then scale the channels that clear your threshold.
What is included
Account structure and tracking rebuild
Search, Performance Max and Demand Gen campaigns
Meta and LinkedIn prospecting and retargeting
Creative testing programme
Offline conversion import from your CRM
Weekly optimisation and monthly strategy review
Proof
Paid Media work we can point at.
“No jargon, no vanity metrics, and a monthly call that takes twenty minutes because the numbers are already clear.”
Questions
What clients ask before starting.
- What is the minimum ad budget you work with?
- Around two lakh rupees a month in media spend. Below that there is rarely enough data to optimise against, and you are better served putting the budget into organic foundations first.
- Do you charge a percentage of ad spend?
- No. We charge a flat monthly fee, because a percentage model rewards us for spending more of your money rather than spending it better.
- Who owns the ad accounts?
- You do, always. We work inside your accounts and you retain full access and all historical data if we stop working together.
Packages
Starting points for paid media.
Works well alongside
All services- Search Engine OptimisationTechnical foundations, content that answers real demand, and links that hold up to scrutiny. Built to compound.
- Social MediaEditorial calendars, original creative and community management that sound like your brand, not a template.
- Content MarketingResearch-led writing that earns links, ranks, and gives your sales team something worth sending.
- Web Design & DevelopmentFast, accessible sites built to convert — and to be edited by your team without a developer.