How to publish content worth citing
Digi5 min read
Nobody links to a summary of things they already knew.
Start with what only you know
Your support tickets, your sales objections, your operational data. Aggregate and anonymise it, and you have something no competitor can copy.
Interview your own experts
An hour with the person who actually does the work produces more usable material than a week of desk research.
Publish the methodology
Showing your working is what turns an assertion into something a journalist will cite.
- content
- seo