Aarohi Skincare · Search Engine Optimisation · Mumbai
Rebuilding organic demand for a D2C skincare brand
A category page architecture rebuild and 40 pieces of ingredient-led content took a skincare brand from invisible to category-leading in eleven months.
- +312%
- Organic revenue
- 684
- Non-brand keywords in top 10
- -58%
- Cost per acquisition
- 5
- Months to payback
The challenge
The site had 900 indexable URLs and ranked for almost none of them. Product pages competed with each other, and the blog answered questions nobody asked.
What we did
We consolidated the architecture to 120 pages, mapped each to a real query cluster, and rebuilt internal linking around ingredients rather than SKUs. Content focused on the questions buyers ask before their first purchase.
The outcome
Organic sessions grew steadily from month four. By month eleven organic was the largest acquisition channel by revenue, at a fraction of the blended paid cost.
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